With a charming blend of vintage stores, antique shops, and art galleries, this district is a paradise for collectors and enthusiasts alike. Find handcrafted jewelry and gifts at Wild Oats and Billy Goats, modern gifts at Posh Pineapple, and stunning local art at Florida Galleria. Culinary aficionados will enjoy tasting the creative flavors of olive oils and balsamic vinegars at The Galley before bringing a bottle or two home. During your visit, be sure to explore The Hub on Canal and Jane’s Art Center for a deeper look into the area’s renowned arts scene. The galleries and studios throughout the Historic District and at the Hub on Canal also double as shops, inviting visitors to purchase their favorite works by local artists.

Stretching from the river to the ocean, Flagler Avenue is one of New Smyrna Beach’s most iconic districts—five lively blocks filled with boutiques, surf shops, artisan markets, and coastal cafés. Here, beachgoers wander in flip-flops from shopping to snacking, discovering stylish beachwear, handmade jewelry, local artwork, home décor, and more. The avenue’s colorful storefronts, historic charm, and steady sea breeze create a distinctly laid-back coastal vibe. Throughout the year, Flagler hosts parades, festivals, wine walks, and street fairs, giving visitors even more reasons to explore. It’s the perfect blend of beach culture and creative energy, offering something fresh to discover every visit.

Tucked into the heart of historic downtown New Smyrna Beach, The Posh Pineapple offers an enchanting blend of style, substance, and local charm. Since opening its doors in 2013 on Canal Street, this boutique has built a reputation for carrying thoughtfully curated pieces—from coastal-chic apparel and statement jewelry to home décor, candles, and gifts that celebrate life’s moments. 

Inside, you’ll find beach-ready clothing and accessories alongside whimsical décor elements and artisan details—brands like Z Supply, Nora Fleming, Tyler Candle Co., and more invite you to discover something unique. The bright, welcoming space is designed with the visitor in mind: easy to browse, organized by collections, and filled with treasures for a loved one—or for yourself.

Jane’s Arts Center is a vibrant hub where creativity meets community. This welcoming space showcases local and regional artists, offering a rotating collection of high-quality fine art—everything from paintings and mixed-media pieces to sculptures and artisan jewellery. Visitors can stroll through thoughtfully curated exhibitions, engage with the artists during openings, or browse the gallery’s permanent collection for a standout piece.

Beyond the gallery walls, Jane’s Arts Center brings art into life through workshops, live demonstrations, and community art-walk events that encourage you to try something new, even if it’s your first time picking up a brush. With its blend of laid-back beach-town charm and serious creative energy, Jane’s is more than just a gallery—it’s an experience.